BAFTA TV Awards 2023 viewers were left feeling very "awkward" after spotting the audience's reaction to the ceremony's opening act.
As the nominated dramas, soaps and other TV shows awaited to learn if they'd won anything on the night, singer Calum Scott and DJ and songwriter Jax Jones both took to the stage to perform their upbeat track Whistle.
But as Jax introduced the star to the stage and the music got underway, viewers couldn't help but notice the audience were a little unimpressed.
Stars including Claudia Winkleman, Ant McPartlin, Dec Donnelly and Kate Winslet were sat down ready for a night of celebrations and fun.
As Callum and Jax Jones performed though, there was "little movement" from those in the crowd, and viewers were quick to notice many famous faces looked "bored".
While some stars began cheering and dancing around, it looked as though most of the big names in the venue were sat still.
Fans called it "awkward" and took to Twitter over the moment, with one writing: "I’ve seen more movement from people at a funeral, this is so awkward."
Another viewer said: "The audience looks bored rigid with the opening of the BAFTA ceremony. It’s not a good start."
A third fan tweeted: "The audience could at least sing along, stand up and clap Awkward as f**k," as a fourth said: "The audience look bored with the music."
Meanwhile, earlier this year some stars hit out at the nominations list after many shows were snubbed.
The announcement for the TV BAFTAs saw the likes of The Crown, The Responder and Somewhere Boy up for gongs but the daytime category had just three nominations.
Despite a string of shows being aired across the day, only The Chase, Scam Interceptors and The Repair Shop: A Royal Visit have been recognised.
One star of daytime TV in particular, former Pointless star Richard Osman, shared his frustration with the “snobbish” industry.
Taking to Twitter in view of his 1.2 million followers, The Thursday Murder Club author penned at the time: "Daytime TV punches far above its weight in terms of ratings, cost & popularity.
"To have only 2 daytime shows on this list is a bit of a kick in the teeth for producers.
"If I made Bridge Of Lies, HUTH [Homes Under the Hammer], Come Dine [With Me], Lingo etc I think I'd feel robbed. Why bother having the category?"
Richard went on to say: "Apologies for such a TV-centric tweet, but it can be such a snobbish industry sometimes."
The BAFTA TV Awards 2023 is available to watch now on BBC iPlayer.
