Kemi Badenoch has pitched the Tories as the party of “common sense” as she began Conservative conference with a raft of policy pledges on tightening welfare, prison expansion, and free childcare for higher-earning parents.
The Tory leader cast herself as the “no-nonsense mum” to Prime Minister Andy Burnham’s “cheesy uncle” as she insisted the Conservatives had changed after suffering their worst-ever electoral defeat in 2024.