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AAP
AAP
Bray Boland

Bad influence: social media stars and firms exposed

Social media influencers have been failing to disclose payments for promoting products or services. (Glenn Hunt/AAP PHOTOS)

The majority of influencers probed in a watchdog's sweep are posting content that is misleading their followers, while a third of firms have manipulated their online reviews.

Those findings come from an Australian Competition and Consumer Commission investigation of 118 influencers and 138 businesses earlier this year. 

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