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The Conversation
The Conversation
Jared Bahir Browsh, Assistant Teaching Professor of Critical Sports Studies, University of Colorado Boulder

Bad Bunny’s Super Bowl show is part of long play drawn up by NFL to score with Latin America

Bad Bunny performs on stage on Dec. 11, 2025, in Mexico City, Mexico. Emma McIntyre/Getty Images

Donald Trump, it is fair to assume, will be switching channels during this year’s Super Bowl halftime show.

The U.S. president has already said that he won’t be attending Super Bowl LX in person, suggesting that the venue, Levi’s Stadium in Santa Clara, California, was “just too far away.” But the choice of celebrity entertainment planned for the main break – Puerto Rican reggaeton star Bad Bunny and recently announced pregame addition Green Day – didn’t appeal. “I’m anti-them. I think it’s a terrible choice. All it does is sow hatred. Terrible,” Trump told the New York Post.

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