As the weather gets colder, Brits are more likely to cook up their favourite comfort foods than in the summer months. Baked goods like crumpets and toast made the top 20 foods list while bacon sandwiches stole the top slot.
Whether you have a butty, a cob, a roll, or a sarnie, bacon sandwiches are the winner of British hearts when it comes to comfort food. Warburton’s study found the humble apple pie took second place while the great Sunday roast dinner came in third.
The study also found that Brits are emotional eaters with a third turning to comfort food after a bad day at work or a fifth grabbing a wholesome meal when they heard sad family news. Food is also a celebration with birthdays making the perfect excuse to dig into comfort food for 20% of Brits. Warburton’s have released this research in honour of the first ever national crumpet week, which runs this week (October 17 -23).
