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Evening Standard
Evening Standard
World
Daniel Keane

Backlash as Kellogg’s boss says poor families should consider ‘cereal for dinner’

Kellogg Gary Pilnick CMA

The chief executive of Kellogg's has sparked a backlash after urging customers who are struggling to feed their families to eat cereal for dinner.

Gary Pilnick provoked anger after suggesting that people struggling with the cost of living should choose cereal as a "much more affordable" alternative to a proper meal.

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