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Kathleen Farmilo

Backflipper Of Meteorology The BoM Has Now Said It’s Cool If You Just Call It Whatever Ya Want

BoM Bureau Bureau of Meteorology PEDESTRIANTV

The Bureau of Meteorology, also known as The Bureau, has now said it’s happy for people to keep calling it the BoM. Are you keeping up? More like the Bureau of Makeupyourmind if you ask me. In case you’re one of the few people not absolutely hooked on weather updates, the Bureau of Meteorology — frequently known as the BoM — asked everyone to start shortening its name to The Bureau instead. Clearly, it didn’t understand that the reason why everyone loves the BoM acronym is because it’s impossible to spell both Bureauaeueu and Meteoreoreology. The whole thing was a clusterfuck, including the revelation that the Bureau spent around $220,000 on the rebrand, yet somehow forgot to snag the relevant Twitter handles

Tanya PlibersekThe Guardian

The post Backflipper Of Meteorology The BoM Has Now Said It’s Cool If You Just Call It Whatever Ya Want appeared first on PEDESTRIAN.TV .

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