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Motor1
Motor1
Business
Dan Mihalascu

Back To The Future Made DeLorean Famous. So Why Did The Company Fail?

John DeLorean United States DeLorean Motor Company

The DeLorean DMC-12 became one of the most recognizable cars in the world after it starred in the Back to the Future movies, but the company behind it disappeared almost as quickly as it arrived.

Company founder John DeLorean's dream went from automotive revolution to bankruptcy—and then back to fame—in a roller-coaster ride so intense that a movie about him premiered in 2018.

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