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The Guardian - UK
The Guardian - UK
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John Naughton

Back to the future: how Mastodon is restoring the lost art of online conversation

Mastodon being used on a smartphone with Twitter logos in the physical background
Mastodon: ‘refuge from the Musk-induced madness’. Photograph: REX/Shutterstock

When Twitter first appeared in July 2006, I was enchanted by it. At one point, some geek created an app that logged tweets and geolocated them in real time on a map of the world, so you could watch little dots popping up all over the globe. (I even made a short video recording of my screen and set it to music, but didn’t put it online because I didn’t own the music rights, and now I can’t find it. Sigh – such is digital life.)

What I loved about Twitter at the beginning was that it enabled you to plug into the thought streams of people you liked or admired. Like all good things, though, that came to an end when the platform embarked on the algorithmic curation of users’ feeds to increase “engagement” (and, it hoped, profits). And from then on, it became increasingly tiresome, though I kept my account. But when it became clear that Elon Musk was going to buy the platform – and wreak havoc – I decided to explore possible alternatives.

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