It may not be the most wonderful time of the year for retailers, but the back-to-school shopping season comes in a close second. Back-to-school shopping isn’t just about pencils, backpacks, electronics, and sneakers; it’s a key retail event that signals consumer health heading into year-end.
According to Statista, American consumers expect to spend around $40 billion this back-to-school season. That would equate to about $858 in school supply expenses for every American household.
