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The Independent UK
The Independent UK
Isabel Keane

Back on the trail: 1990s fast-food chain Roy Rogers is making a comeback

Nostalgia-driven marketing has revived yet another deeply missed fast food chain - as the Cowboy-themed restaurant Roy Rogers appears to be making a comeback.

The old-school chain restaurant, named for the movie star known as the “King of Cowboys,” returned to the South Jersey and Philadelphia region this summer – betting on Americans’ nostalgia for all their favorites from the 80s and 90s.

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