Calling all beauty fans, as it looks like B&M are stocking a 'dupe' for the iconic Estée Lauder Double Wear Foundation - and it is over £34 cheaper.
The cult favourite designer foundation has gained a dedicated fanbase for its lightweight texture and full coverage that lasts pretty much all day. However, the £37.50 price tag is something we could all do without.
Luckily, savvy shoppers have spotted 'dupes' for the foundation that won't cost anywhere near as much. One of the latest to join the ranks is the W7 Legend Lasting Wear Foundation that was spotted in B&M by bargain hunting website LatestDeals on TikTok.
The W7 website describes it as a full coverage foundation that will provide an all-day wear without feeling too heavy on the skin. Easily applied with a beauty blender or brush, the W7 Foundation promises that your makeup won't need frequent retouches during the day.
To make it even more appealing, the Legend Lasting Wear Foundation will set you back just £2.99, compared to Estée Lauder's Double Wear that is priced at £37.50 from Boots. It means that shoppers could snap up a similar long-lasting foundation for £34.51 cheaper.
The only major difference we could find is with the variety of shades offered. Double Wear is available in 60 different shades, while the W7 Foundation is only available in eight.
LatestDeals recently shared the Double Wear 'dupe' in a video that showcased a range of different beauty 'dupes' from B&M that could save shoppers money. The video was captioned: "5 B&M Beauty Dupes You Need To Know About."
Over 300 shoppers were quick to flock to the comments, with the W7 Foundation attracting the most attention, with many saying it is "exactly like Estée."
One shopper said of the foundation: "I use the foundation and I also use the Estée Lauder double wear to be fair no difference."
While a second agreed: "I have the legend foundation it’s so good and is the exact same as estate Lauder foundation i soooo recommend lol x."
A third impressed shopper wrote: "Bought dupe foundation. as just as good as Estee Lauder without the mad price."
While a fourth added: "I get so many compliments on the w7 foundation it’s exactly like estee."
Shoppers can purchase the W7 Legend Lasting Wear Foundation in B&M stores. Check with your local store for stock availability.
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