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Liverpool Echo
Liverpool Echo
Entertainment
Jess Flaherty

B&M shoppers in love with 'absolutely magical' Christmas decorations

B&M shoppers are besotted with a range of "magical" festive decorations after spotting them online.

Budget-friendly icon B&M is famed for is extensive line-up of food, cleaning products, homeware accessories, decorating supplies and more. Like many brands, the company, which was founded in 1978, utilises social media to keep fans updated on all the newest stock and product launches, amassing an army of loyal followers in the process.

Christmas is just around the corner, with many already planning their trees and decorations. Many supermarkets and retailers offer a wide variety of baubles, gonks, candles, lights and more.

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Now, B&M has launched its "beautiful Christmas tree decorations", telling customers they'll be "shocked" by how much they can save. Sharing footage, originally posted by @rebeccasglamhome, to its 1.4 million followers of an elaborate Christmas tree, the retailer penned: "It's #ChristmasTree time! You should DEFINITELY use this weekend to get your tree put up! We've got so many beautiful Christmas tree decorations - you'll be SHOCKED by how much you can save!"

The tree was a big hit among shoppers, with the clip racking up more than 71K views and over 2,000 likes in just a matter of hours. Shoppers shared their thoughts in the comments section.

One said: "This is absolutely magical". Caroline said: "Looks beautiful". A third shopper simply said: "Pretty". Jasmine commented: "This is so beautiful".

Rebecca, who originally posted the footage, said: "Thank you so much for the feature [heart emojis] your decorations are absolutely incredible". Fan Sarah added: "I love this Christmas tree".

Other shoppers simply tagged their friends to direct them to the post. You can find your nearest B&M store here.

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