B&M shoppers have been left horrified and urgently requesting the store to remove a popular Easter product from stores. The budget retailer took to Instagram just days after Christmas to announce it is selling Cadbury white chocolate Crème Eggs for just 49p.
However, given how at the time of uploading the post New Year's Day hadn't even arrived yet, many fans were calling the store out for its 'bad timing'. Some even branded the selling of the item 'so wrong on all levels' as several stated they 'haven't even taken their Christmas decorations down yet'.
Sharing a picture of a box of the Easter-themed chocolatey confectionary, B&M wrote: “Do we need to say anything? Probably yes – Cadbury White Creme Egg, in-stores now – in December - for 49p each. If you're still reading this... run to B&M before they're gone! Who fancies one?"