Shoppers have been left bewildered after B&M announced a new product was hitting the shelves - a bit earlier than some would like.
The supermarket chain revealed that customers could grab a Milky Bar Mini Eggs bar for £1.25, despite the fact that Easter is more than four months away. In 2023, Easter will fall on April 9 and many Brits would probably expect to begin seeing Easter-themed products in stores throughout the early spring.
Right now, many stores are likely clearing up all their leftover Christmas selection boxes, but some have been spotted getting their Easter chocolates and eggs out a bit far too early. In fact, some customers entered stores on Boxing Day only to be greeted by rows of chocolate bunnies.