A B&M customer was left in fits of laughter after coming across a seemingly innocent reindeer decoration instore - that was hiding an 'inappropriate' detail.
The woman was in her local store hunting for some Christmas ornaments for her home. She picked up a small statue of a white reindeer adorned with cute animals resting on its back, and was eager to take it back to her house.
But she was in for quite the shock when she turned the decoration over while looking for the price tag, as there was an X-rated addition lurking underneath.
The Mirror reports that the woman flipped the reindeer upside down and was met with a very realistic-looking pair of male genitals on its underside.
Finding this hilarious, she snapped a picture of the £10 ornament and quickly uploaded it to a Facebook group for like-minded fans of B&M.
And it was met with hilarity from other members of the group, who described the decoration as "brilliant".
A picture of the ornament and its appendage was shared, alongside the promotional image used by the shop, which keeps the unsuspecting detail hidden from sight.
The woman wrote: "So I was just in B&M and saw this stag. Thought it was pretty cute.
"I go to find the barcode as it wasn't round its neck where it usually is so thought it may be stuck on somewhere... I turn it over and see that."
In the comments, other social media users were quick to show their appreciation for the shocking find - while some were just surprised at the inclusion of the detail.
One person said: "Well at least we know it's definitely a stag."
"Oh that's brilliant – they will sell out now I bet," added another.
A third commented: "Not something I would normally buy, but now I'm compelled to."
After the post went viral, B&M issued a "brilliant" response to the X-rated Christmas decoration.
A spokesperson told the Mirror: "We don't want to come across as cocky but we think we've got the best range of decorations on the high street this year!
"Our stag ornament has sold really well - we can't help but think it's because of his big personality."
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