Fans of YouTube stars KSI and Logan Paul have been in a frenzy in recent weeks over the launch of the pair's new Prime energy drink - but B&M have now brought out a cheaper dupe that looks almost identical.
Selling at £1.99, Prime has flown off the shelves time after time since it was introduced to UK stores back in October and has even been listed on eBay for thousands of times its usual retail price as desperate fans scramble to get their hands on the drink. But now high street favourites B&M appear to have made the most of its popularity and introduced their own brand of energy drink that looks very similar.
B&M's Body Fuel is made by Applied Nutrition, endorsed by former featherweight champion Paddy ‘The Baddy’ Pimblett - but how does it measure up to Prime? The Liverpool Echo put the dupe to the test - here's the verdict based on design, price, availability and, most importantly, taste.
