The Sony A7 IV has quietly become one of the most complete hybrid cameras on the market, and right now it’s even more compelling. B&H has dropped the price to $2,198, down from $2,498, saving you a clean $300 on one of the most versatile full-frame mirrorless bodies you can buy. In a market where genuine discounts on current-generation gear can be hard to come by, this is one worth paying attention to.
At the heart of the Sony A7 IV is a 33-megapixel full-frame back-illuminated sensor that strikes a sweet spot between resolution and real-world performance. There’s more than enough detail here for commercial work, landscape photography, and editorial assignments, yet it doesn’t feel bogged down by massive file sizes. Dynamic range is generous, colors are classic Sony - neutral but flexible - and low-light performance remains strong for everything from events to late-evening street shooting.
