A campaign to ensure optimum delivery of health schemes to every intended beneficiary, including those in the last mile, will be launched by the President on September 13, Union Health Minister Mansukh Mandaviya said on September 11.
Though the "Ayushman Bhava" campaign will be launched on September 13, it will be introduced during the 'Seva Pakhwada' starting on Prime Minister Narendra Modi's birthday on September 17, he said.
Several activities have been planned to enhance healthcare accessibility and awareness during the pakhwada that will end on October 2, Mr. Mandaviya stated.
