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The Economic Times
The Economic Times
Business

Ayurveda eyes global growth as research, innovation reshape traditional system

New Delhi: From India's centuries-old wellness traditions to emerging global markets, Ayurveda is finding new relevance through research, innovation, quality standards and responsible practices, as growing interest in holistic and preventive healthcare is creating more opportunities for the traditional system beyond India, experts say.

Its close relationship with nature also places sustainability at the heart of Ayurveda's evolving global journey, with experts saying the system's future international growth will depend on combining its traditional knowledge with credible scientific evidence, quality assurance, skilled professionals and globally compatible standards.

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