
On a rainy evening in late 2021, James Tromans, now the head of Web3 at Google Cloud, sat in his London apartment, a loft conversion within a 19th-century, red-brick building.
Tromans called into a meeting with Google Cloud executives—a 45-minute blitz where he and two others each led 15-minute presentations—and fielded a flurry of questions on his topic: decentralized methods to verify digital identity.