Average loss to impersonation scams is up by 10% in a year, says Lloyds

Impersonation scams often start with a phone call, text, email or social media message (Dominic Lipinski/PA) - (PA Archive)

Impersonation scam victims lost £3,516 on average in the past year, marking a 10% increase compared with a typical loss of £3,200 a year earlier, according to data from Lloyds.

Some impersonation scams can be much more high value, with one person losing £188,000 to a police impersonation scam, the bank said.