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Kiplinger
Kiplinger
Business
Adam Shell

Average Generation Jones Net Worth: Still Striking Back at the Empire

Social Security Medicare Fidelity Investments Inflation Oil
A scene from the cockpit of the Millennium Falcon. Actors Harrison Ford, Carrie Fisher, Peter Mayhew and Anthony Daniels in Star Wars: Episode V - The Empire Strikes Back directed by Irvin Kershner.

Generation Jones grew up during economic, political and technical upheaval, from Watergate to the Iran hostage crisis, inflation to a crippling oil shock. The idealism of older boomers gave way to pragmatism (the awful "Me Generation" moniker) and a fascination with technology. Blockbusters like the "Star Wars" trilogy, "Rocky" and "Jaws" chronicled the scrappy little guy winning against a bully or the establishment by being gutsier or smarter.

Now nearing or in retirement, this generation once again faces disruption.

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