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Fortune
Fortune
Alice Hearing

'Avatar: The Way of Water' represents “the worst business case in movie history”, according to its own director

Screen grab from Avatar: The Way of Water (Credit: Disney)

Avatar: The Way of Water was so expensive to create that it will have to threaten the record books just to break even, according to the movie's director, James Cameron. 

Cameron even informed Disney and 20th Century Studios executives that it is “the worst business case in movie history”, according to an interview with GQ. The release is just weeks away. 

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