Avatar is a strange film franchise. It’s one that has, in its first two movies, made two of the highest-grossing movies ever made, and yet, it has been accused of having no cultural impact whatsoever. While James Cameron has been trying to manage expectations on Avatar: Fire and Ash, the movie is clearly going to make some box office bank, once again showing that people are interested in these movies.
The idea that Avatar was this franchise that everybody had forgotten about never made sense to me. Maybe that’s because, as a theme park journalist, it has been part of my life for years. Since 2017, years before even The Way of Water was released, Pandora: The World of Avatar has been part of Walt Disney World. And now, part of Disney World has become the best part of Fire and Ash.
