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Automakers Showcase Advanced In-Vehicle Experiences At CES

A screen showing the new BMW panoramic iDrive is displayed during the CES tech show Tuesday, Jan. 7, 2025, in Las Vegas. (AP Photo/Abbie Parr)

Automakers at CES, the annual tech trade show in Las Vegas, unveiled innovative advancements aimed at enhancing in-vehicle experiences. Hyundai Mobis introduced a holographic windshield display technology that projects driving information and entertainment options across the entire windshield. This feature, set to hit the market in the coming years, aims to provide drivers with key information in their line of sight while minimizing distractions.

BMW showcased its new Panoramic iDrive and Operating System X, which will be integrated into all new models launching later this year. The system offers a personalized panoramic display controlled by touchscreens and voice commands, allowing for customization of colors, apps, and preferences.

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