Jeep's flagship Wrangler SUV is getting a refresh for 2024 with an expanded 4xe lineup, more safety features and new capabilities.
The updates revealed this week at the New York International Auto Show came just as U.S. Wrangler sales fell 17% year-over-year in the first quarter of 2022, shedding market share to its newest competitor, the Ford Bronco, whose sales were up 38% from a year ago.
"Competition is good," Jim Morrison, head of Jeep in North America, said during a briefing ahead of the auto show. "We've done more interventions in this thing over the last two years, and with those interventions and people talk about electrification, because the conversation was earlier today is demand for Jeep and for Wrangler are at an all-time high. So, more people are talking about it, and what better vehicle to deliver the freedom and adventure than Wrangler?"
