Step aside, Tesla!
When thinking of EV vehicles, Elon Musk's brand the first that comes to mind. But BMW has stepped up to the plate with a wave as it stomps the competition with its new 2023 iX M60.
Auto manufacturers are in full “go mode” trying to perfect the EV and compete with others leading the way. With significant tax credits in place, manufacturers are hoping that consumers will make the leap over to full EV vehicles. For BMW, there is an additional challenge: to maintain its reputation for luxury, power and world-class engineering.
