Meghan Markle has been described as a "gracious" and "authentic" boss who always went "above and beyond" for everyone.
The 41-year-old is set to bring back her lifestyle blog The Tig and a former collaborator has now opened up about what it was like to work with the Duchess of Sussex.
Branding expert Rachel Humphrey said Meghan always "represented what she was passionate about" and only picked brands which aligned with her values.
Meghan has received official preliminary approval to revive her website which she shut down after getting engaged to Prince Harry in 2017.
Rachel partnered with Meghan in 2015 as part of the beauty subscription service Bichbox and has said The Tig 2.0 will be a "reflection of her taste and intelligence".
Speaking about their collaboration, she said: "It was a short Limited Edition Partnership but Meghan was so gracious and was happy to talk about the partnership for many months.
"She went above and beyond creating stunning content for us and did video content and more. She also chose all the brands she genuinely loved inside the box so it was really authentic."
Rachel said The Tig always represented what Meghan "was passionate about" and believes she will recreate this with Tig 2.0.
She thinks the website will focus on the things "that bring her joy" and will also be a space to "educate on the humanity issues she is passionate about".
"She has the reach to work in a really strategic and authentic way with brands she truly loves. She could have her pick of brands that really align with her values," Rachel told The Express.
Meghan founded The Tig, named after her favourite red wine, in 2014 while starring in legal drama Suits.
Her revamped blog would offer tips on food, travel, fashion, the arts, design, conscious living and wellness.
The mum of two could also become a kind of agony aunt, according to details filed with the US Trademark and Patent Office.
Despite notable tensions between Meghan, her dad, sister and the Royal Family, her site would dole out "commentary in the field of personal relationships", papers state.
Insiders say Meghan hopes to rival Gwyneth Paltrow's mega-successful site Goop, which does a lucrative trade in New Age wellness luxuries such as vagina-scented candles.
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