It’s the high-octane sport that will make its Olympic debut in Los Angeles in 2028. It’s played by 20 million people in more than 100 countries and is being propelled by the global marketing muscle of the multi-billion-dollar NFL. Flag football is taking off across the world, but most Australians might not have heard about it.
“I think in Australia, we’re a bit naive to the rest of the world in terms of what’s going on internationally in sport participation,” says Wade Kelly, CEO of American Football Australia, the national governing body of tackle gridiron and flag football. “This is a global phenomenon that’s only getting bigger and bigger.”
