I’ve been wanting to write this article for over a year but I’ve been too intimidated and confused to start. There are several hundred supermarket products that could be called a cracker. Imagine a taste test with 100 versions of the same thing. Do I have the stomach space or mental bandwidth to process that much? Otherwise, how do I decide what’s in or out? Even if I did, how do I rule what is a cracker or not? How do you determine the criteria for tasting something rarely eaten on its own? Do you rate the crackers for deliciousness or compatibility? Are those two things even that different?
Then there’s the anxiety of spending several days agonising over all that, and conducting a taste test only to arrive at the conclusion that Jatz are great. Do people want to read an article about why Sir Donald Bradman is better than whoever the second-best-ever cricketer is?
