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The New Daily
The New Daily
Entertainment
Ash Cant

Australia’s World Cup wins are also a mammoth victory for SBS

SBS World Cup Australia Socceroos Denmark SBS On Demand
The Socceroos success is also success for the coffers of SBS. Photo: Getty/TND

Win or lose against the might of Argentina, the Socceroos run to the round of 16 at the Qatar World Cup will be a boon for rights holder SBS.

Given the interest from both die-hard football fans and casual viewers who only love the sport every four years, ratings have been through the roof.

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