Australia's biggest kiwi fruit grower, Seeka, gambles on jujubes for expansion

Jujubes are like a cross between an apple and a nashi pear. They are crunchy and sweet, but not overly sweet. (ABC Landline: Kerry Staight)

The largest producer of kiwi fruit and nashi pears in the country is investing millions in a fruit many Australians have never tasted or even heard of.

Seeka, which was founded in New Zealand, is planning to plant 40,000 jujube trees at its Australian operation near Shepparton in Victoria.