Los Angeles Lakers guard Austin Reaves may be struggling to start this season, but there is still little doubt he is a rising star in the NBA. He’s averaging 13.7 points a game following a revelatory 2022-23 campaign and a very strong run with Team USA in the FIBA World Cup this past summer.
One affirmation he has arrived as a difference-maker came months ago when he gained his own signature sneaker from Rigorer, a China-based company.
Apparently, it sold so well Reaves has reportedly received a seven-figure deal from Rigorer that will also make him a shareholder in the company.
BREAKING: Austin Reaves has signed a signature shoe deal extension with Rigorer. 📄✍️
Deal is worth 7 figures per year, and also includes annual equity grants that makes Reaves a substantial shareholder of the overall Rigorer company. pic.twitter.com/5AFFQCoHkq
— Nick DePaula (@NickDePaula) December 4, 2023
Rigorer is set to release a new version of Reaves’ signature shoe. It features a new colorway known as “Milky Way” that is predominantly purple, not unlike the purple that graces the Lakers’ uniforms.
Austin Reaves and Chinese basketball brand Rigorer have announced a new contract extension, per @TomerAzarly. He will also become a shareholder of the company.
Reaves and Rigorer are introducing the 'Milky Way' colorway to celebrate, available exclusively on @kickscrew,… pic.twitter.com/rKGBYXSsiF
— ClutchPoints (@ClutchPoints) December 4, 2023
These new kicks are scheduled to drop on Dec. 8. When the release occurs, Reaves and his team could be hours away from playing for the first NBA Cup in Las Vegas.
