Organisers of Austin's United States Grand Prix say ticket sales swung upwards in recent weeks as the 2024 Formula 1 season became more competitive, and they are banking on a rare crossover of F1 and college football to draw in new fans.
Since its inception in 2012, Austin's race at the Circuit of the Americas has grown into one of the best attended events on the calendar, with its mix of racing and concerts enjoying a post-pandemic bounce amid F1's new-found popularity in North America.
