Damon Heta may have treated himself to a Rolex but time ran out for Australia's top darts flinger at the World Masters after he was outplayed in the quarter-finals by world No.1 and new champion Luke Humphries.
Heta - 'The Heat' to his growing darting fan club - ran cold at the worst moment as Humphries, the world champion before teenager Luke Littler took his crown at the start of the year, hammered him four sets to one in their last-eight meeting at Milton Keynes on Sunday.
It was the prelude to Humphries going on to rediscover his masterful best while defeating battling Welshman Jonny Clayton 6-5 in a monumental final later in the evening.