For the past few months, nearly every makeup look I’ve saved has had the same vibe. The skin is bronzed to the heavens, blush is diffused across the cheeks and nose like someone just spent the afternoon outside, and nothing looks too sculpted or overdone. It’s still glam, but without the sharp contour or heavy foundation I've grown used to seeing the past few years. Instead, makeup is softer, warmer, and a little more effortless. Naturally, the internet has given it a name: Aussie girl glam.
A huge reason why? Tanielle Jai. If you’ve ever saved a photo of glowing, bronzed makeup with enviable fresh skin, chances are it traces back to her signature style. In fact, the makeup artist recently launched her own beauty brand built entirely around that aesthetic, debuting with Bronzour, a cream bronzer designed to create that warm, sun-soaked glow she’s become known for, followed by the just-launched Stayliner—a lip and eye definer. According to Jai, “Australian girl makeup right now is all about looking sun-kissed, effortless and natural rather than overly sculpted,” she says. “Aussies definitely lean more towards bronzer over contour.”
