Aurora Design Plc, a jewellery manufacturing company, is planning to list on the Stock Exchange of Thailand by offering 334 million of its shares in an initial public offering (IPO).
The company's fundraising plan was approved by the Securities and Exchange Commission and Kasikorn Securities was appointed as its financial advisor and lead underwriter for the distribution of the IPO shares.
Pongsak Phrukpaisal, managing director of Kasikorn Securities, said no more than 334 million shares, accounting for 25.04% of the company's total shares, would be offered in the IPO.
Aurora chief executive Aniwat Srirungthum said the company has a policy to drive its business using six strategies, including a focus on offering a variety of products and services utilising big data to develop innovations in new product groups, new brands, as well as expanding to gold-related businesses.
Other strategic goals include launching a new brand of gold jewellery and diamonds, strengthening the distribution channel through an online-to-offline strategy by focusing on branches in high-potential locations in both Bangkok and provincial areas across the country, and expanding sales channels through online platforms.
He said Aurora wants to bolster relationships with partners, allies and suppliers, as well as develop new applications to support product purchases and after-sales services for better customer satisfaction and confidence in the brand. Lastly, strong branding strategies are expected to offer product differentiation.
The company has two main businesses: retail gold jewellery sales and consignment of jewellery with gold and diamonds, allowing customers to redeem the assets for resale within an agreed period.
As of June 30 this year, Aurora had a total of 265 branches and distribution channels including online platforms, websites, social media and marketplaces such as Lazada and Shopee.
The online platform has strengthened the company's competitive advantages in offering products to its target audiences of all genders and ages, said Mr Pongsak.
