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TechRadar
Becky Scarrott

Audio-Technica takes aim at AirPods Pro with new hearing-health earbuds and speakers

AudioTechnica United States Apple
A woman in profile, wearing Audio-Technica's Mimio Assist One earbuds in white.
  • Mimio is the new hearing-health sub-brand from Audio-Technica
  • Mimio AirPods-rival earbuds and a TV speaker will launch on August 1
  • The tech could challenge AirPods Pro’s HAF – but they won't come cheap

Say the name 'Audio-Technica' and hi-fi purists' minds will doubtless spin over to turntable cartridges, but alongside a winsome glowing, floating turntable and a totally transparent deck in 2025, the Japanese audio specialist has been carving out quite the niche for itself in the wireless earbuds market, releasing an option with seriously impressive stamina and even a cartilage conduction set of headphones to name but a few, this year.

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