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Motor1
Motor1
Business
Adrian Padeanu

Audi's First, um, AUDI Model For China Is an Instant Hit

Audi’s namesake all-caps brand for China is actually off to a strong start. It took just half an hour for the newly founded AUDI to rack up more than 10,000 orders for its debut model. The E5 Sportback, which does without the iconic Four Rings, is the product of a local partnership with SAIC. Built at an existing SAIC-Volkswagen plant in Anting, Shanghai, the car is exclusive to the world’s largest market.

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