Arsenal legend Ray Parlour believes Newcastle United are now an “attractive” proposition to potential investors. Efforts - or lack thereof - to increase commercial revenue is one area that fell behind under Mike Ashley.
Despite his high-street prowess and track record of saving failing businesses, some felt the Sports Direct tycoon failed to grow the Magpies financially throughout his tenure. For context, in his final season, 2019-20, Newcastle made just £1million more in commercial revenue than they did when he bought the club in 2007.
Steps have already been taken by the new regime to plug the gap. New sleeve sponsor Noon reportedly paid £7.5million for their logo to be emblazoned on United’s shirts throughout the campaign - an increase of around £3million from the previous deal with Kayak.
