At this point Goop, the Gwynth Platrow-helmed beacon of wealth and wellness, is as infamous as it is engrained in society. You can pretty much use "Goop" as an umbrella reference for all things white women's wellness (or www), i.e. "she's gooping right now," instead of "she's at her kundalini retreat in the Baltics." And despite the collective eye roll, Goop thrives, and continues to spread information and disinformation alike to help women "thrive" themselves. And now the Goop devotees — the women who wake up, dry brush, knock back $65 in supplements, scrawl "I am living my best life" in lipstick across the bathroom mirror, and then do 33 (Jesus number, duh) nude sun salutations on a bespoke nude sun salutation mat — can all gather on the open seas. Goop is setting sail with Celebrity Cruises this fall.
