WASHINGTON D.C.—The Advanced Television Systems Committee (ATSC) is working on adding the Versatile Video Coding (VVC) format as an option to High Efficiency Video Coding (HEVC) used by the ATSC 3.0 standard, it said today.
“ATSC 3.0 was designed from the ground up from a technical point of view to be evolvable,” said ATSC president Madeleine Noland during a March 13 phone interview. “The idea is that if down the road VVC becomes very prevalent in many, many devices, they [broadcasters] wouldn’t stop using HEVC for their content, but they might start putting out some new types of content with VVC.”
