The Association of Tennis Professionals (ATP) has launched a new logo and brand identity. The new logo is the sixth in its 54-year history. It gets rid of the word 'Tour' and ditches the tennis player in favour of a swoosh that is supposed to reflect "the motion of a tennis ball in play".
You can see how it works with the tennis ball in the video below (skip to the end to see it in action unless you're a super tennis fan).
