The Atari of today has very little to do with the Atari that helped kickstart the arcade and console business back in '70s, but the modern company is doing more than most zombie brand revivals to actually do good by its legacy. In this case, that means it's investing heavily in retro games, and helping some of the best studios in the space do what they're best at.
"We still make sure that we appeal to our core audience that has kept the lights on," CEO Wade Rosen tells GamesRadar+ in an interview at Gamescom. "I mean, Atari would have ceased to exist decades ago if it weren’t for that component, right? And we know that, we don’t ignore that – we’re really grateful for that because it allows us to set up a base."
