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Francois Brouard, Full Professor Accounting and Taxation / Professeur titulaire comptabilité et fiscalité, Sprott School of Business, Carleton University

At the 2026 World Cup, there will be more winners than just the champion

World Cup Fifa the 2026 World Cup FIFA World Cup

Who wouldn’t want to know who the winner of the 2026 FIFA World Cup will be? That’s impossible without a crystal ball. In reality, along with the champion team, there will be many winners.

That’s because every qualifying team receives millions of dollars, in addition to benefiting from the exceptional visibility the tournament brings. This is especially true for the host teams.

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