Each generation experiences the others as something of a mystery.
And Gen Z certainly has its enigmas: What’s with the chill? How do you catch a vibe? And what ultimately makes something hit different? But here’s something that’s clear: the numbers, which show that Gen Z’s influence and purchasing power are on the rise. Consider: Gen Z commands more than $450 billion in global spending power, and some studies show that even those who are still teenagers are spending.
