Issam Darui grew up in Oujda, Morocco, around the transport business. His family worked in trucking, while he also spent time accompanying his older brother, a bus driver. By his teenage years, he had seen how passengers, drivers and operators dealt with travel.
In 2014, at 19, Darui launched Lagare.ma. The idea was simple: bring Morocco’s intercity bus-ticket booking online. The platform allowed travelers to search routes, compare options and buy tickets without relying entirely on traditional bus stations.
