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Windows Central
Windows Central
Technology
Adam Hales

ASUS confirms price increases starting January 5th as component costs surge yet again, pushing PC hardware even further out of reach

Asus Memory Videocardz Windows Central
ASUS booth at Taipei 2017.

It was likely only a matter of time, given current market conditions and the growing influence of AI across the industry. Still, ASUS has now confirmed upcoming price adjustments in a private document intended for internal use, and not intended for the public to see.

The increases are set to begin on January 5, 2026, according to the document.

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