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Tom’s Guide

Technology

Jeff Parsons

Asus confirms price hikes just days ahead of CES 2026 — what you need to know

Asus CES 2026 Tom Guide Dell Framework Trendforce

Asus Swift OLED PG27UCDM.

Asus has confirmed that price hikes on "select product portfolios" will come into effect on January 5, the day before CES 2026 gets underway in Las Vegas.

In a letter to partners published by TrendForce earlier this week, Asus acknowledged higher costs and supply volatility tied to AI-driven demand for RAM as the cause of the increased pricing.

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